Main Concourse, Grand Central Terminal, New York City

Defining your project

This section will help you identify the causes for that attachment and define for yourself and others why this place matters.

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Reading Room, New York Public Library

Explaining your place

Making a compelling argument for why a place matters will attract supporters and encourage creative thinking about strategies to protect it. This section of the Toolkit aims to help you make your case.

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Myrtle Avenue and Broadway, Bedford-Stuyvesant, New York

Presenting your place

Once you collect your stories, and identify and develop your themes, you will want to present them to the public to promote and advocate for your place.

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Casitas, Mount Hope, New York

Protecting your place

Efforts to protect a place are usually galvanized by a threat or an unexpected opportunity. Typically the tools are few, and the stakes are high. Nevertheless, place advocates have forged some useful strategies.

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This Toolkit was made possible with support from the J.M. Kaplan Fund and the New York Community Trust. Originally published on the Place Matters website, this version of the toolkit is maintained by the Local Preservation School and published under a Creative Commons Attribution license with permission from City Lore and Marci Reaven.

Appendices